Sep 26

Crafting a Job Description to Attract the Best Candidates

The economy is finally heating up, and there is a lot of competition for top talent in the job market. In order to attract the best candidates, take special care to write a job description that stands out above the rest. A properly crafted job description effectively communicates your available positions, job requirements, and necessary qualifications while grabbing the attention of your intended audience.

A well-written job description will:

  • Use clear, direct language and isn’t overly detailed or vague.
  • Offer a clear description of the company, its culture and its management style.
  • Contain no typographical or grammatical errors.
  • Have a layout that is simple and not overly confusing.

Most job seekers will pass on applying to a job if the description is confusing, or vague. In order to be taken seriously, a job description must include certain specific details:

  • Job Title and Summary: The job title on your listing should clearly reflect the work that the employee will do. Include a short summary about the purpose of the job and its main responsibilities. Consider testing variables of job titles and descriptions to determine which ones draw the most qualified candidates.
  • Mandatory Skills and Qualifications: List all mandatory qualifications (e.g., skills, years of experience, certifications, licenses, education requirements.)
  • Location: Clearly identify where the position is located, and if any travel is required.
  • Type of Employment: Be sure to mention whether the position is full-time or part-time, salaried or contract. If the position is for an internship, note whether it is paid or unpaid.
  • Your Contact Information: Always include contact recruiter contact information so that potential candidates are able to ask any questions they might have before applying for the job.

Keep in mind that job descriptions between 700 and 2000 words typically get the highest level of response.

If your time-to-hire period is expected to be lengthy, you will need to keep potential candidates engaged throughout the entire process. Always provide ample feedback, and let a candidate know if they are still in contention for the position, or if you require more information. This will keep them informed and prevent them from looking elsewhere.

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