You’ve probably heard that your social network is an asset in your job search. But how do you actually find a job through social media? Let’s look at five popular social media channels and some techniques you can use on each.
LinkedIn is the social network most people think of when they hear “job search.” After all, it’s meant specifically for professionals. That means it’s also a great place to find relevant job listings. You can find openings at many different levels of an organization. It also gives you more targeted results than just searching on Google does. LinkedIn can be a little overwhelming at first, but it’s well worth your time to learn its ins and outs if you’re looking for a job.
You can certainly use a strategic tweet to catch the eye of a key contact. But you can also use Twitter as a place to find jobs. The power of Twitter lies in hashtags and keywords. Use searches and filters to keep an eye on tweets that might lead to your next position.
Facebook can be a good place to find potential job opportunities. After all, its user base is huge and growing daily. Plenty of recruiters say they check Facebook for candidates, too. Your profile can act like a résumé for such recruiters if you fill it out carefully. So many brands and people have a presence on this social network that it can be a kind of job search hub. Follow people and pages strategically. Then watch your stream for potential position-related updates.
Believe it or not, YouTube is catching on as a job search tool. Have you ever thought about putting together a video résumé? Potential employers may browse YouTube to find qualified candidates. Plus, Google now includes YouTube videos into its search results. That means a potential employer doesn’t have to search on YouTube to find your video.
Pinterest is a visual platform. That means it’s especially great if you work in a field where you need to show off your work. You can create a Pinterest board portfolio or résumé , for example, and then link to it in your various profiles or your email signature. Captions allow you to give your pins context. They’re searchable, and you can include hashtags in them as well.
The key is to get your own résumé out into the world where recruiters can find it while also keeping an eye on job opportunities yourself. When paired with a more traditional job board approach, social media can be a great tool to land your next job.