You may not think Single Sign-On (SSO), API management, and application integration have much in common. You’d be right, on some counts. We’re starting to see a new trend, though. More and more companies that focus on one of these three areas are beginning to find overlap on common ground.
Wondering what, exactly, we mean? The companies that follow are examples of what we’re talking about.
Integration Meets API Management
MuleSoft deals primarily with application integration. However, recently the company is shifting its focus to API management. It’s no longer just about integrating applications. It’s more about providing a central hub through which various sources can swap data. These sources include applications, but they’re not limited to just apps. It turns out the problems MuleSoft is exploring now are similar to those of API management.
Integration Meets Single Sign-On and API Management
Another example of an application integration company that’s branching out is SnapLogic. What they do best is bridge the gap between separate applications. Doing so allows the apps to communicate with one another. SnapLogic has upped their game recently, though. Now they’re focused on creating an integrated enterprise workflow. It’s not just the apps they can make play nice. Their new direction means they can also handle accounts, permissions, and more.
Single Sign-On and API Management Meet Integration
Bitium’s domains are SSO and API management. Their core service lets users manage all their apps in one place. However, Bitium has recently partnered with Zapier. The latter is an integration service similar to the popular If This Then That (IFTTT). By doing so, Bitium has added application integration capabilities to their other functions. That makes Bitium that much more powerful and flexible.
A Continuing Trend
This trend will likely keep building on itself. We’re approaching a point where just one of the three offerings in isolation may no longer be a marketable product. If one company begins offering a particular service, others must follow suit in order to keep up. If a competitor goes a step farther, a company’s bread-and-butter offering may no longer be enough.
Instead, it’s likely more companies will begin looking for ways to add to their core services in order to stay competitive. After all, when an industry standard like Salesforce.com offers Single Sign-On, why would a company use a separate service to handle that side of its business? It’s better to seek convergence than get edged out of the marketplace by those who have.